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Managing Corporate Expectations: The Federal Market – Part II

WHY DO YOU HAVE TO MANAGE EXPECTATIONS FROM YOUR CORPORATE STAKEHOLDERS? – Part II Having successfully sold into the Federal Government for over twenty-five years, I’ve found the single most critical factor for success is obtaining buy-in and managing expectations of the key stakeholders. In my last Blog article, I discussed developing and managing high …

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Managing Corporate Expectations: The Federal Market – Part I

WHY DO YOU HAVE TO MANAGE EXPECTATIONS FROM YOUR CORPORATE STAKEHOLDERS? BECAUSE THEY HAVE THE TIME & MONEY TO MAKE THIS SUCCESSFUL! Have you begun to build your Federal market strategy? Have you spoken to the key stakeholders in developing this strategy? Having done Federal sales for over twenty-five years, I’ve become accustomed to the …

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